Inside Modere: The Truth About Their Business Model, Products, and Controversies

Inside Modere: The Truth About Their Business Model, Products, and Controversies

If you’ve spent any time on social media lately, you’ve probably seen ads for Modere—a health and wellness company selling everything from collagen supplements to household cleaners. They market themselves as a “clean living” brand, promising scientifically backed products with no harmful ingredients. But behind the glossy ads and influencer endorsements, there’s a lot more to the story.

This deep dive explores Modere’s business model, the science (or lack thereof) behind their products, and the controversies surrounding the company. Whether you’re a curious customer or someone considering joining their affiliate program, here’s what you need to know.

—

What Is Modere?

Modere is a multi-level marketing (MLM) company that sells health, beauty, and home care products. Founded in 1989 under the name “Neways,” the company rebranded to Modere in 2013. They’re known for their “Toxic-Free” and “Science-Backed” marketing, claiming their products are free from parabens, sulfates, and other controversial chemicals.

Popular Modere Products
– **Liquid Biocell® Collagen** – Their flagship supplement, claiming to improve skin, joints, and hair.
– **Trim Weight Management System** – A weight loss supplement blend.
– **Modere Axis™** – A line of probiotics and gut health products.
– **Household Cleaners** – Non-toxic alternatives to conventional cleaning products.

But do these products actually work? And is Modere a legit company or just another MLM with overhyped claims? Let’s break it down.

—

How Modere Makes Money: The MLM Structure

Like Herbalife, Amway, and other MLMs, Modere operates on a multi-level marketing model. This means:
– **Retail Sales** – Customers buy products directly from Modere or through a distributor.
– **Affiliate Earnings** – Distributors earn commissions by recruiting others into the business (a pyramid-like structure).

How Much Do Modere Sellers Really Make?
Modere, like all MLMs, publishes an **Income Disclosure Statement**—and the numbers aren’t pretty.
– **Over 90% of distributors earn less than $1,000 per year.**
– **Only the top 1% make significant income** (often those at the very top of the pyramid).
– **Most sellers lose money** after buying inventory, marketing materials, and attending company events.

This is a common MLM pattern: a few at the top profit, while the majority struggle to break even.

—

Do Modere Products Actually Work?

Modere claims its products are “clinically proven,” but independent research tells a different story.

1. Liquid Biocell® Collagen: Miracle Supplement or Overpriced Hype?
– **Claim:** Improves skin elasticity, reduces wrinkles, and supports joint health.
– **Reality:** While some studies suggest collagen supplements *may* help skin hydration, most research is funded by the industry itself. Independent experts say:
– The effects are modest at best.
– You’d get similar benefits from eating protein-rich foods (bone broth, fish, eggs).
– At $70+ per bottle, it’s far more expensive than comparable supplements.

2. Trim Weight Management System: Does It Help with Fat Loss?
– **Claim:** A “scientifically formulated” blend that helps burn fat.
– **Reality:** The ingredients (like green tea extract and CLA) *might* have minor metabolic effects, but:
– No magic pill replaces diet and exercise.
– The FDA has warned other MLMs for making exaggerated weight loss claims—Modere walks a fine line here.

3. Household Cleaners: Are They Really “Toxic-Free”?
– **Claim:** Free from harsh chemicals, safer for families.
– **Reality:** Many mainstream brands (Seventh Generation, Ecover) offer similar products at lower prices. Modere’s cleaners aren’t uniquely effective—just part of their premium branding.

The Bottom Line on Product Efficacy
Modere’s products aren’t necessarily *scams*, but they’re **overpriced for what they deliver**. You can often find better (and cheaper) alternatives elsewhere.

—

Controversies and Red Flags

1. FDA Warnings and Legal Issues
– In 2017, Modere (then Neways) was **fined by the FTC** for false income claims.
– The FDA has not approved Modere’s health claims, meaning they **can’t legally say their supplements cure or treat diseases**. Yet, some distributors make bold claims (e.g., “cures joint pain”), which could land the company in hot water.

2. Aggressive Recruiting Tactics
– Many former sellers report **pressure to buy inventory upfront** (a common MLM tactic).
– Some recruits go into **debt** trying to “build their business” with little return.

3. Fake Reviews and Influencer Marketing
– Modere heavily relies on **paid influencers** to promote their products.
– Some before-and-after photos are misleading (lighting changes, angles, filters).

Should You Join Modere as a Seller?

Pros:
– If you’re at the **top of the pyramid**, you *can* make money (but that’s rare).
– Some people enjoy the community aspect.

Cons:
– **Most people lose money** (MLM statistics don’t lie).
– **Saturation** – The market is flooded with sellers, making it hard to stand out.
– **Ethical concerns** – MLMs often exploit personal relationships for sales.

Better Alternatives?
If you want to sell health products, consider:
– **Affiliate marketing** (promoting brands without inventory risks).
– **Starting an actual e-commerce store** (more control, no pyramid structure).

—

Final Verdict: Is Modere Worth It?**

For Buyers:
– The products are **not dangerous**, but they’re **overpriced** for what they offer.
– If you want collagen or probiotics, cheaper (and equally effective) options exist.

For Sellers:
– **Proceed with extreme caution.** The odds of making real money are slim.
– **Don’t believe the hype**—MLMs often overpromise and underdeliver.

The Bigger Picture
Modere is just one of many MLMs capitalizing on wellness trends. While their branding is sleek, the reality is that **most people lose money in MLMs**, and the products aren’t as revolutionary as they claim.

Before buying or joining, **do your research**—your wallet (and your friends) will thank you.

—